“Adobo Goya”

Oct 6, 2024

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“Adobo Goya”, is a staple in any Puerto Rican home. The simple addition of the seasoning to any meal, adds a depth of flavor unlike any other. Not to be confused with the chicken Filipino dish, adobo is a popular spice blend made traditionally of garlic, salt, pepper, oregano, and other Latin spices.

Though the spice blend originated in Spain, we Puerto Ricans have taken it up ourselves to make it an integral part of our culture and cuisine. The seasoning is sold by many different suppliers, and some people even make their own at home, nonetheless the “Goya” brand one is by far the most popular one.

The name, adobo, stems from the Spanish word adobar, which translates to marinate. Due to the popularity and diversity of the product, the name adobo came naturally, as it is a spice blend that can be added to almost any dish.

Goya History

As the largest Hispanic-owned food company in the US, Goya Foods is the leading supplier of authentic Latino food. Founded in 1936 by Spanish immigrants Don Prudencio Unanue and his wife Carolina who eventually moved to Puerto Rico, Goya’s narrative represents the value of family as well as the pursuit of the American dream. Goya is recognized for maintaining the complex tastes and traditions of Hispanic food and has grown to become a pillar of Latino culture in the United States throughout the years.

For most Puerto Ricans, adobo is a connection to heritage, a taste that brings them back to their roots. Whether used on a plate of bistec encebollado or simply sprinkled on some tostones, the addition of the strong blend of flavors to traditional dishes has the power of reawakening the taste of home.